Segment your partners to effectively implement your strategy

Import your segmentation and automatically classify your indirect partners in Howaboutsales.

Use Objectives and Key Results (OKR’s) to link partner activities and campaigns to your company goals

Configure your business, define activities and link them to specific segments and campaigns through integrated planning.

Improve partner collaboration through segmentation and aligned business strategies

Add SWOT and market developments to provide individual account plans with the right context. Tailor your activities and campaigns based on a specific partner. Use the account plan with your partners to align your business goals and strategies.

Evaluate activities with your partners and stay updated with regular follow ups

Manually update results and target tracking. Add comments on objectives and activities to build context.

Get insights on partner and management performance

Get data on your partners’ performance to strategically decide on the next steps. Filter results by OKR’s, segments and campaigns and generate relevant management information.

Use Internal Activity Tracking to get a grip on how BRM is executed within your organisation

Get an overview of your team’s performance. View your AM touchpoints and their follow-up usage.

Why Howaboutsales works

Easy integration

Easy integration with BI and CRM with a selection of only relevant data (80/20 rule)


User friendly

Extremely user friendly to maximize engagement in your organisation and with your partners


Expert in the B2B sales niche

We’re an expert in the B2B sales niche and we help imrpove your relationship with indirect sales partners.


Agile way of working

Quick and agile start with a small pilot group and roll-out on the basis of a positive business case.


Interested in a demo?