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What is Account Management?

 

Account management is a client-facing, post-sale role. Account managers typically work with a dedicated group of clients for the length of the time the client stays with the company to help achieve the client’s goals and represent their company in non-support customer interactions.

Classical Account Management

Most companies understand the need to differentiate the sales approach for new and existing customers. Some of them create even separate teams.

When managing existing accounts, a lot of companies make the mistake to expect a re-active approach from their account managers. They believe that establishing a strong relationship and being super responsive is the most important factor of successful account management.

Modern Account Management

Most companies try to increase sales by acquiring new customers and by developing business at existing customers.

Both require a different sales management approach. Most CRM systems are focused on supporting the process of acquiring new customers. BRM software (Business Relationship Management)  is focused on establishing a stronger business relationship with existing accounts.

Let's Differentiate Hunting & Farming

HUNTING

 

FARMING

 

Hunters develop new customers.
A CRM-system supports this process

Farmers establish a business relationship with existing customers.
A BRM-system supports this process.

 

Why would you choose us?

10% increase in efficiency

Howaboutsales focuses on user friendliness. The CRM bot technology (Howaboutsales +) saves time by more than 10% among our customers.

 

Niche expertise in indirect B2B sales

In a large and busy CRM market, Howaboutsales is the only software that focuses on BRM (Business Relationship Management). Besides the technological expertise, we also have sector expertise and know the specific dynamics of indirect sales.

 

10% more production

Thanks to segmentation, Howaboutsales customers confirm that their sales teams manage their time more rationally thanks to a better understanding of potential and a clear plan of action with strategic guidelines.

 

Onboarding: low-threshold and agile

We think that the time of large, complex and expensive IT projects is over. We always start with a small pilot group without large budget commitments. We believe that software can only be successful when we can show real added value. There is a roll-out on the basis of a positive business case.

 

User friendliness

We believe in Less Software and More Sales. The entire Howaboutsales team works on one common vision: to become the users’ most loved sales software company.

 

International sector expertise

Howaboutsales is a fast-growing company. Thanks to success cases in sectors in which we have expertise, similar companies from abroad automatically come to Howaboutsales. In addition to our BRM focus, this gives us a considerable competitive edge.

 

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